Neoscale: Cost-Effectively Raising Storage Security Awareness

About Neoscale

NeoScale Systems, Inc. is a leading provider of enterprise-class security solutions for data storage. The company's CryptoStor™ family of products lowers the cost of protecting highly accessible, distributed storage infrastructures, while also enabling greater efficiencies for the management of storage capacity, consolidation, continuity and availability.

Challenge

The challenge for NeoScale was how to cost-effectively: (1) raise awareness of the issues, (2) ally with industry leaders and analysts to educate the market and (3) engage with channel partners and customers directly to convey partnership and product benefits.

Prior to implementing Raindance services, NeoScale had devised its own internal systems for conducting remote communication and disseminating information. The company combined a basic audio conferencing service with e-mailing presentations to participants prior to the call, but the process was cumbersome, time-consuming and inefficient. As a result, NeoScale sought a more streamlined solution to better communicate with prospects, partners and industry influencers about its value proposition and details about its storage security appliance solutions.

The Raindance Solution

Using Raindance, NeoScale discovered a cost-effective way to manage the process of remote communications and at the same time better engage with their various audiences. Raindance provided easy, reservationless audio conferencing services with the added benefit of web-based collaboration tools, enabling NeoScale to directly touch more prospects in a more compelling way than traditional voice-only means.

NeoScale selected Raindance for its completely integrated web and audio conferencing services, offering ease of implementation and the promise of streamlined delivery and support. In addition, Raindance provides competitive pricing and easier billing, tracking and management.

Benefits

NeoScale leverages Raindance's flexible Web Conferencing Pro and Reservationless Conferencing in a variety of ways:

• Product launches - Prior to NeoScale's company and product launch, the company used Raindance services to keep key media and analyst targets informed as well as to augment beta test prospecting efforts. NeoScale solicited end-user interest in available products by facilitating online presentations to multiple end-users in the same company simultaneously.

• Lead generation seminars - On the marketing side, NeoScale uses Raindance services to host online seminars. Live webinars enable the company to reach a wider, geographically dispersed audience of target prospects. NeoScale was able to allow partners and analysts to also contribute and manage content during the webinar. The webinars include a variety of presentation content, audience polling, downloadable materials and live Q&A. The Raindance system facilitates registration management and post-event reporting, and one-click recording allows NeoScale to continually benefit from the live event by re-using existing content.

"Raindance has exceeded our expectations in terms of content delivery and support," says Scott Gordon, NeoScale vice-president of marketing. "Raindance's support team walked us through the process, trained our team, helped during preparation and stayed online during initial events. Given Raindance's competitive price, reliability, billing management and over the top support - the results have been exceptional."