Intrado: Delivering Critical Emergency Notification

About Intrado

Intrado (NASDAQ: TRDO) is pioneering the technology of Informed Response™ by providing telecommunications companies and public safety organizations with accurate, efficiently delivered, mission-critical information.

Challenge

Intrado's emergency telephone notification service, IntelliCast^SM Target Notification, arms public safety organizations with emergency notification services that assist in recovering missing children, warning the public about safety threats and responding to natural disasters. In particular, IntelliCast Target Notification has been critical to the success of NCMEC (National Center for Missing and Exploited Children) and AMBER (America's Missing: Broadcast Early Response) Alert system, launched in the fall of 2001.

As a result of the success of their partnership with NCMEC, Intrado is now promoting IntelliCast Target Notification to thousands of dispersed police departments and emergency agencies across the United States. To reach more prospects faster, the company's sales team needed a technology that could replace traditional presentations with online demonstrations to multiple prospects all at once.

The Raindance Solution

Intrado chose Web Conferencing Pro as the vehicle to deliver sales presentations in a clear and compelling manner. With Raindance, Intrado's sales engineers could quickly gather information from multiple prospects per session, track their participation and move them forward to the next sales stage-all in one hour. Selecting Raindance's Web Conferencing Pro over competitive services made perfect sense for Intrado, as it was a natural extension to the company's current use of Raindance's Reservationless Conferencing.

Benefits

"We needed a vehicle that allowed us to do more with less. Our travel is now restricted and the costs associated to educating a prospect face-to-face, such as airfare, establishing a first appointment and showing a presentation, were extensive," said Greg Langhart, senior sales engineer with Intrado. "Raindance allows us to do all of this from our offices, where we gain an understanding of the prospect's needs, qualify them further and display exactly what it is we offer."